In 2010 only 47% of voters had decided the way they were going to vote before the election campaign began

October 7th, 2014

If the 2015 general election is like the 2010 election, then over half the voters still won’t have made up their minds until after the campaign starts next year.

Whilst most of us have been poring over the polls in recent days, I noticed this analysis by YouGov asking voters back in 2010 when they had made up their minds which way they were going to vote. I was surprised that over half the voters still hadn’t made up their mind by March 2010.  It fits in with the perception that voters are disengaged with politics until the actual election campaign begins. The campaign period will be crucial for all the parties, especially if we have the debates.

The question above was asked on the 4th and 5th of May 2010, which was 1/2 days before voting day.

You can view the full data tables here.