If Michael Gove is thinking of the leadership then he’s miles behind Boris in the latest ComRes Favourability Index

June 15th, 2014

And Farage sees the biggest negative change since April

Of all the different forms of leadership questions the one I prefer is whether poll respondents have a favourable or unfavourable view of different figures.

For while it’s possible to think that X is doing his/her job “badly” (YouGov) or the respondent is “dissatisfied” (Ipsos-MORI) you can still have a favourable view of them. That, I’d suggest, is more likely to be a better guide to voting intentions.

So I applauded when ComRes began making favourability one of its regular questions. The only little problem is that they are asking about different people each time – though some (Farage/Clegg/Cameron/Miliband/Osborne) are ever-present.

The interactive chart above shows the details from the latest poll for the Indy on Sunday and Sunday Mirror. Flick across the interactive menu to see different parts of the poll.

Clegg has the largest negative net numbers while Gove has the lowest on favourability. Farage sees the biggest drop in net numbers since April.

Mike Smithson

2004-2014: The view from OUTSIDE the Westminster bubble