On a day like today it is perhaps worth recalling one of the worst polls ever for the Tories – this the January 1995 survey for the Daily Telegraph by Gallup. This poll did not use past vote weighting to ensure a politically balanced sample.
Just four days after the fieldwork for Gallup was completed ICM began their January 1995 poll for the Guardian. When the past vote weighting adjustments were made this came up with CON 30: LAB 48: LD 18. – quite a difference and not that far off from the General Election result two and a half years later. This had CON 31: LAB 44: LD 17.
Gallup no longer carries out UK political surveys.